Notes from 50 years in wine

Wine has been my life’s work for over 50 years—from Ashbury Market to Wine.com. What began as a family buisness became a lifelong pursuit of tasting, storytelling, and discovery. This is where I share the wines, the moments, and the journey—one glass at a time. 🍷

To Gamay or Not to Gamay
Wine Reviews Wilfred Wong Wine Reviews Wilfred Wong

To Gamay or Not to Gamay

I have often followed the easy way out, but when I drank my glass of Gamay over the Thanksgiving holiday, I thought this Gamay, “This wine is so delicious that I have another glass.” Additionally, Gamays at the “crème de la crème” class is more affordable than the best Cabs or Pinots. This is my list of top Gamays I have tasted in 2022.

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My Ten Most Memorable Wine Moments in 2022
Wine Reviews Wilfred Wong Wine Reviews Wilfred Wong

My Ten Most Memorable Wine Moments in 2022

2022 is another year in transition as we crawl out of the pandemic and enter the endemic. I have tasted close to 3,000 wines (I may have passed that number, but some of my notes were still scribbled from crowded events when I used pen and paper and squeezed my way to get to the wines. Nevertheless, I should hit my annual goal of wines I needed to taste.

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Discovering and re-discovering the Santa Cruz Mountains AVA
Wine Tasting Wilfred Wong Wine Tasting Wilfred Wong

Discovering and re-discovering the Santa Cruz Mountains AVA

The Wines of the Santa Cruz Mountains website states, “More than 70 wineries and 200 growers produce wines shaped by the elevation and the ocean’s cooling influence. The region yields elegant wines from small producers specializing in pinot noir, chardonnay, and cabernet sauvignon.” I attended Mountain Wine: Rare trade-tasting with Santa Cruz Mountains Winegrowers on October 19th and enjoyed an excellent and up-close look at what this AVA is bringing to market.

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Bringing the Russian River Valley to my old nearby San Francisco neighborhood- Porter Creek Vineyards
Wine Tasting Wilfred Wong Wine Tasting Wilfred Wong

Bringing the Russian River Valley to my old nearby San Francisco neighborhood- Porter Creek Vineyards

One of the advantages of being in the wine trade is the opportunity to attend vendor and supplier tastings. I recently tasted Porter Creek Vineyards wines at the Cole Valley Tavern, less than six blocks from where I grew up. Tasted eight high-quality well-made wines and opened up another window into what is happening in the Russian River Valley

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From a mom & pop grocery store to the corporate wine world
Wine Stories Wilfred Wong Wine Stories Wilfred Wong

From a mom & pop grocery store to the corporate wine world

A wine journey begins with a long look into the future and building a system that gets you where you want to be. At 21, I was ready. Then, when I reached my mid-thirties, I knew I could not remain in my family business, but I stayed patient. Finally, a decade later, I made substantive changes that catapulted me into a new space; I joined the corporate wine world.

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