Notes from 50 years in wine
Wine has been my life’s work for over 50 years—from Ashbury Market to Wine.com. What began as a family buisness became a lifelong pursuit of tasting, storytelling, and discovery. This is where I share the wines, the moments, and the journey—one glass at a time. 🍷
Discovering and re-discovering the Santa Cruz Mountains AVA
The Wines of the Santa Cruz Mountains website states, “More than 70 wineries and 200 growers produce wines shaped by the elevation and the ocean’s cooling influence. The region yields elegant wines from small producers specializing in pinot noir, chardonnay, and cabernet sauvignon.” I attended Mountain Wine: Rare trade-tasting with Santa Cruz Mountains Winegrowers on October 19th and enjoyed an excellent and up-close look at what this AVA is bringing to market.
-
![]()
Articles | Food, Drink, & Travel
Food, drinks, and travel—are three categories that can be difficult to navigate. My goal is to guide you and simplify the process.. Please join me on this journey, and we can enjoy the road together.
-
![]()
Let's Connect
Please contact me for any questions. I am available to write stories, taste, and evaluate wines.
-
![]()
About Wilfred
Wilfred (Willie) Wong’s 50-year wine career includes roles as Imported Wine Buyer for BevMo!, Chief Storyteller at Wine.com, Wine Judge, and Wine Journalist.
-
![]()
Wine Stories
Wine and spirits have been an essential part of my life for 50 years. I spend plenty of time researching the subject, and over the years I’ve collected stories I look forward to sharing with you.
